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Azul Fidelidade just opened one of the most aggressive point transfer campaigns of the season, offering up to 90% bonus on transfers from BRB plus an extra 30% for long time Clube Azul members, which can push the total haul to 120%. The window closes at 23h59 today, and the clock is the real villain here.

The math is loud: 90% for Clube Azul subscribers, 60% for the rest of the base, plus 1.000 bonus points for anyone who has not moved BRB points to Azul in more than 12 months. The cap sits at 300.000 bonus points per CPF, with a separate yearly limit of 100.000 points on the tenure based bonus.

Loyalty programs love to lock customers in with ever more elaborate tiers and expiration rules, and this campaign is another reminder of how much value depends on fine print. Still, when the numbers are this high, it is worth doing the math fast, because the offer ends tonight and bonus points come with a six month shelf life for most Clube Azul plans.

Azul Fidelidade hands out up to 120% bonus on BRB point transfers, but the clock is nearly out

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